PR & Marketing Director

Job Summary:

• PR & Marketing Director is a passionate people person
• Proven background in the Hong Kong restaurants market
• Specialist in Marketing and Communications
• Ability to plan, lead, execute, and teach all functions within the department.
• Responsible for ensuring the company’s culture is in place and is followed.
• To deliver extraordinary memorable experiences and are responsible
• To ensure that all teams have the tools and information to do so.
• Responsible for the program of the company
• Develop and implement a program for the year promoting
• New product and new restaurant launches and keeping platforms (Social, Marketing, Digital, etc.)
• Ensuring all the websites and are current and continuously scanned throughout the month,
• Ensuring and not discrepancies are been made (100% accuracy)
• Manage the Social Media presence and engagement of all the brands
• Ensure social media strategy and for each brand
• Brand storytelling to be developed and within the maintained for each of the brands
• Bank of images to be created and for each platform
• Current marketing activities must be matching our existing social media platforms
• Recruitment platforms will be managed together with the People Department.

Branding

• To build an independent and brand manual for each of our brands inclusive of the group.
• Ensuring consistent language and imagination.
• Ensure photography is consistent and briefings are created for each of the different brands.
• Training for each of the individual brands on what the brand values are, do’s, and don’ts.
• Seek approval of the department head and whenever brands must be launched and changed.
• Create a video library of our brands